Pringles x The Caviar Co.
Scope: Packaging & Art Direction
Photography: Joseph Weaver
Copy Writing: Nick Drew, Hayden Hrncir
The Caviar Co. and Pringles joined forces to create the most snackable duo in history. In response to a viral moment on The Real Housewives of New York, the unexpected high/low partnership sent the internet on fire. The collaboration was featured on notable media networks like CNBC and ABC. It was also deemed the most successful in Pringles history with over 2.4 billion impressions. Not to mention, this duo was crowned in the top 10 collabs of 2023 by the Dieline.
A Little Fancy.
A Lot of Flavor.
We wanted to elevate the Pringles Crisp to the caviar level by creating a premium packaging experience with simple, yet sophisticated design. Lucky for us, Mr. Pringle came dressed in a bowtie so he fit right in.
Along with media buzz came tons of impressions on Tik tok. Some honorable mentions include…
We carefully paired caviar varieties with specific Pringles flavors; Classic White Sturgeon complimented the creamy yet tangy notes of the Sour Cream & Onion Crisp, while Smoked Trout Roe brought out the smoky profile of the BBQ Crisp.
If you didn’t get your hands on a box, we’ll give you a tutorial. Here’s How to assemble Crisps & Caviar!
